Online Advertising

Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It’s a revolution of sorts and small and home business owners are making the most of it.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company’s website, up the sales and build a solid brand in the process. Going to an expensive advertising agency to run your campaign would most definitely burn a hole in your pocket. The good news is you don’t have to do that. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you’ll be on your way.

Take the guesswork out of online advertising

Online advertising is not a function of elaborate guesswork and a myriad of hits and misses. Like the traditional offline version, online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it. Here are some guidelines to get you started.

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  1. Define your advertising objective: Shut the door, switch off the lights, take a deep breath and think why you need to advertise. Clearly define the goals you want your advertising program to achieve. Is it generating new leads, increasing the number of hits on your website, making your company visible in the market place or to increase on/off -line sales? Each goal will have a different advertising path. You can only expect your program to maximize returns, if you know for sure what you want your advertising to do.
  2. Decide “where” you want to be seen: It makes a difference to be seen in the right places. Like in offline advertising, the placement of your ad is very crucial to success. Advertising (Co-advertising for higher benefits) on websites that are most relevant to your line of business would be the best place. Also consider top Search Engines, Online Yellow pages, Service Provider directories and large sites or networks. Explore trade –specific websites for a more focused audience.
  3. Tailor the message for your target audience: when you want the caveman to listen, beat your chest! Craft your message to appeal to the target audience. Your message for a visitor on a trade forum’s website would be different from what you say to the guy clicking on your ad on a home business site. The trick here is to align your message to the mindset of your audience. Equally important is that the message should convey the promotional goals your advertising desires to accomplish. So if you are selling ice to an Eskimo shopping in an Internet mall, don’t forget to mention the discount on your season sale!
  4. Be Creative: In a marketplace teeming with new ads you can easily get clobbered on the head with run-of-the-mill ad copy. Your most valuable asset in this crowd is your creativity, which will make your ad stand out. Be creative not only in the copy, but also in the placement of the advertisement. An online contact lens clinic pulls hundreds of people every day to take an eye test with a simple ad. The small 1” X 2” banner says, “ Think You Don’t Need an Eye Test?” in the same format as you see on the reading sheet in an optometrist’s clinic, with alphabets running vertically in a decreasing order. This is a classic example of a simple but creative idea getting the desired results.

    Add more depth to your advertisement by using rich media like HTML, DHTML, Java and layered ads. Use animated messages doubled with pull down menus for better use of space and for expanding possibilities of response.

  5. Choose the advertising medium well: They say, “Well Begun is Half Done”. If you are going to spend a sizeable amount of money on creating and placing ads, they should do more than just wiggle and pop. To maximize response, choose the advertising medium carefully. You have several choices like banner ads, contextual advertising, ezine advertising etc. Research and read on various formats and the factors for each one’s success. Then decide on what format works best for your campaign. Once you have decided on the format, it is equally important to choose the vendor. If you have decided on banner advertising, research and list the websites that would give you the maximum exposure to the right kind of audience. Check out the option of using advertising networks and the pay-per-click options as well. [http://a1portal.com/]

    Once your campaign has been set in motion, take care to monitor response and be ready to change or completely redo your copy and the advertising vehicles you use. Keep a track of the ROI (Return on Investment) for every advertising purchase that you make. This way you can figure out which forms of advertising are working for you and which ones aren’t.

All online advertising is aimed at inducing “action”. Every online ad that you see is built to make you act: ‘Register for a free newsletter’, ‘buy now and save dollars’, ‘get a quote on your requirements’…the list goes on. The thing to remember here is that once the prospect has been pushed into an action, there should be real value for him at the other end of the pop- up. Unless you can fulfill the promise your brand is making, your online ad has been wasted.

A well-planned and well-executed advertising campaign can fuel the growth of your home business tremendously. Use online advertising following some simple guidelines and see how it impacts your sales, visibility and brand building, all at the same time.

Also see: http://www.web-source.net/internet_advertising.htm

Radio Advertising Commandments – Part 1

In my last article “Local  Advertising  – The Biggest Mistakes” we took a look at the major media available for local advertisers to market their products. To follow up, I’d like to discuss the many uses of Radio. Sort of the 10 Commandments Of Radio  Advertising . This will take up several pages, for sure, so I’ll start by asking the most obvious radio questions.

Q: How do I know if radio will work for me & why should I use radio?

A: I usually have gotten these questions when a client is afraid & can’t stomach the idea of paying for an Advertisement that they can’t physically hold on to. In other words, they think that if they can’t SEE their Ad, then no one else can. They seem to have a hard time believing that a disembodied radio voice can move people to buy their product.

Yes, it’s probably true that most advertisers get their feet wet with print  advertising . Your typical print advertiser will place an Ad in a local weekly or daily newspaper and bingo, the next day – traffic. The results can be quite immediate.

Radio is a different animal and although it can work as effectively as print, it can be equally disappointing to a seasoned print advertiser.

Local radio  advertising  can turn off a new advertiser who expects immediate results, but it doesn’t have to be this way. Here are 10 reasons why “immediate results” are hard to come by:

1) the spots were not aggressive enough

2) the offer was not strong enough

3) there was not enough weight (number of spots) booked

4) the wrong local radio station was used to reach the desired market

5) not enough radio stations were booked

6) only radio was used

7) spots were poorly placed throughout the day

8) the production was poorly executed or the wrong announcer used

9) timing of the campaign was off

10) the new client had no name recognition

This brings me to Commandment #1

Don’t Underestimate The Power of Radio.

The voice is a wonderful thing.

Used properly, it can move you to tears, unleash a fury of anger, sooth both physical and mental pain, irritate you like chalk on a blackboard, hypnotize you into the most embarrassing behaviour, fire you up & motivate you to accomplish the most daunting tasks, fire up a nation to battle, seduce the most cold-hearted soul and yes, it can certainly convince you to happily part with your money.

In fact, the people who make radio production their livelyhood, are paid quite handsomely to get you to do things that are not on your priority list.

Ever listen to a movie trailer? Listen to the announcer. His job is to get you to see that movie. Whether you realize it or not, the impact of that voice lasts longer than you may be aware of.

You may remember the visuals, but it is the EMOTIONAL AUDIO IMPRINT that leaves you with a “I’ve got to see this when it comes out!” memory.

It is the same subliminal effect that radio can create.

The problem faced, is that most radio production quality can often be sub-standard.

Let’s face it – the radio station copywriters are under the gun to write & produce dozens of spots a day & there just isn’t enough time to write super creative & dynamic commercials. Even if the copywriter can squeeze out something really hot, there is often a lack of voice-over talent to make it happen. Let’s not talk about the studio engineer’s backlog!

This doesn’t mean that you can’t have an effective radio spot come out of a radio station. It just means that to make it more effective, you may have to go to a third party production house to get your spots professionaly produced.

This brings me to Radio Commandment #2

Get The Best Creative Production Possible

Why do you want the best creative possible? Well, there are several reasons.

1) it makes your  advertising  more effective

2) the cost of your campaign can actually be lower if more people respond to a better commercial, as fewer spots are necessary to make the same impact

3) better creative is more memorable.

4) strong creativity entertains and sells at the same time

5) powerful creative radio spots get people talking about the spot & consequently the product

“OK,” you’re saying, “but this sounds like it’s going to cost a fortune!”

Nothing could be further from the truth. What will cost you a fortune, is a radio  advertising  campaign that falls flat because the production was not up to scratch!

Remember,  advertising  is an investment if you eventually get back more than you paid. It’s a fortune if you don’t get back anything!

In order to make sure that there’s a payback, I highly recommend you look at all the variables and creative production is high on the list!

This brings me to Radio Commandment #3

Develop A Strategy & Stick With It

There are many ways to use radio. Short campaigns, long campaigns, image building, promotions, product launches etc.

The first thing to be aware of is that new advertisers have to develop name recognition with a station’s audience. This isn’t as important for long time advertisers who have used other media, but it is crucial for first-timers.

Well known advertisers are seen as reliable and trustworthy. The longer you advertise, the more favour you win with listeners. It is like money in the bank.

I advise all new advertisers to start with an introduction campaign to highlight who they are, what their product is and the benefits of shopping at their store.

This doesn’t mean that you can’t break the rules and have a grand opening with a fantastic door crasher special. Certainly that will work. But ideally, the best results for that type of scenario come when a “teaser campaign” precedes the grand opening.

Let me state that much of the advice offered here is what I believe to be the “safe route” to effective radio  advertising . Even under less optimal conditions, radio can be quite effective!

What you want to do, however, is not succeed by throwing tons of money into your  advertising , but rather cover all the essentials so that you have an effective and cost efficient campaign.

Good planning can go a long way.

In my next article I’ll continue with commandment #4

Use The Right Music Bed

Strategic Advertising for Real Estate Agents

“99% of  advertising  doesn’t sell a thing.”

Sounds like something a local real estate agent might say after paying for yet another ad that didn’t produce, right?

You might be surprised to learn that the quote actually belongs to David Ogilvy, legendary founder of one of the world’s largest and most successful  advertising  agencies.

Yikes – if a man regarded as a giant in the ad industry is so negative about  advertising’s  success rate, how should you feel?

The Bad News is the Good News…

There is an upside here. If so much of the  advertising  in your local market is ineffective, you can gain a significant edge on your competition by having a better local  advertising  strategy than other agents.

 Advertising  vs.  Advertising  Strategy

Notice that I said a better  advertising  STRATEGY, not simply better  advertising . There’s a big difference.

A better ad might get you a few more leads in the short term. A better  advertising  strategy can help you to have a consistent, meaningful message in your  advertising , and will position you to get more business from your local market on an ongoing basis.

With that in mind, here are three tips to help you define your  advertising  strategy, and put it into action:

1) Have a Strategic Objective In Mind BEFORE you Advertise

 Advertising  for the sake of “building awareness” is probably the fastest way to flush your  advertising  dollars away.

Before you even think about buying an ad, you must have a strategic objective in mind – after all, why should you pay for any type of ad unless it helps you to reach your objective.

Here are just a few questions that you might ask yourself before placing an ad to help define what you want your  advertising  strategy to do for you:

– If I could be known for just one thing in my local market, what would it be?

– Which part of the local real estate market is not currently well serviced by other agents? Is there potential in this neighborhood/age group/demographic profile?

– Which part of the local market is emerging and might be a driving force for sales in future years?

– What’s changing in my market right now – immigration, aging population, young families moving in, etc – and how do I capitalize on the change more effectively than my competitors?

If you can answer even some of these questions, you will probably be on your way to identifying the basis for an  advertising  strategy.

For example, you may determine that based on trends and current prices, your market will become increasingly popular with first time homebuyers. As a result, your strategic objective may be to use your  advertising  to become recognized as the local expert in serving first time homebuyers.

2) Have a Specific Objective for Each Ad you Place within your Strategy

With a clear objective as part of your  advertising  strategy, you can now think about investing in ads that support your objective.

Here’s a tip – you can create  advertising  that generates an immediate response while also serving to build your brand in a particular market.

Continuing with the above example, if you ran a series of ads in the local newspaper offering a free “First-Time Homebuyers Report” available from your website, you would actually be running a direct response ad (aimed at getting people to download the report) that also delivered a brand building message (the message being that you are the agent for first time homebuyers to call because you are the expert in that field).

You can measure the success of the ad by looking at the number of downloads from your site while the ad was running – since generating downloads was the specific objective of the ad. If the ads don’t generate enough downloads to justify the cost, pull them or change them. Ads are only valuable if they get you closer to achieving your strategic objective.

3) Be Consistent

All of your  advertising  (online, print, directory, flyers, etc) should be similar in both style and substance within your  advertising  strategy.

Yes, a consistent look and style for your ads is important to help you get recognized in a competitive market.

But even more important is being consistent when it comes to the messages in your ads. You can’t buy a Yellow Pages ad that promotes you as the leader in client service, and then advertise your “low low price” in the local newspaper, and then distribute flyers that try to promote you as the family real estate expert.

Your messages can’t conflict! Again, here’s where an  advertising  strategy comes in. With a strategic objective in mind for your  advertising , you will be able to focus your  advertising  dollars on communicating a single, clear message to potential clients about why they should call you.

An  Advertising  Strategy is Critical to your Success

If Mr. Ogilvy was right, then most of the advertisers out there in your real estate market are getting it wrong. This creates a huge opportunity for you to use an  advertising  strategy to drive business and outdo your competitors.

– Have a Strategic Objective for all of your  Advertising  – Know what you want to say about your business, and who you want to say it to within your local market.

– Have an Objective for Each Ad – Measure each ad’s results against the strategic objective you are trying to achieve – if you don’t, how will you know if the ads were successful or not?

– Be Consistent – Make sure all of your ads are focused on helping you reach your strategic objective by communicating a clear message to the market.

 Advertising  can be a tough game, but so can real estate. And in both cases, those with a well thought out strategy will almost always succeed over those that don’t have a plan.

Print Advertising Vs Online Advertising

Online  advertising  has experienced such a rapid growth that many well known researchers are already predicting it will run into multiple billions of dollars in the near future. That certainly does not come as surprise as internet users are steadily increasing as well. Besides the increasing number of new users, the old ones are spending more and more time browsing the net. The realization that these numbers can run into staggering amounts is enough to inspire any entrepreneur to expose his business on the web. This situation will certainly have a tremendous effect on traditional print and media  advertising . Print  advertising  versus online  advertising  is a dilemma that many companies are currently faced with.

There are thousands of budding businessmen and women that are internet savvy. Launching their company on the web is a logical step as this lucrative opportunity is simply too good to pass by.  Advertising  trends have clearly shifted from the traditional media to online. With the economy in the downturn situation as it is, research has shown that large companies are seriously cutting down on print  advertising . The online option has proven to be more effective profit wise. The prospects of increased sales and the cost effectiveness of online  advertising  have also given many new hope of prosperity.

This is due to the fact that there are numerous benefits involved when purchasing online. Stressful situations like congested traffic, hunting for a parking space and long queues can be avoided. To top it all it can be done in the comfort and security of your home. There are disadvantages as well. Misleading advertisements that promote inferior products is a huge problem. The best way to avoid becoming a victim is to make use of reputed dealers with secure web sites.

While online marketing is on the increase, the power of print  advertising  should certainly not be underestimated. The traditional brochure or flyer can in certain cases be much more effective than their online counterpart. The old methods cannot be written off that easily or entirely for that matter. Postcard and flyer marketing in the targeted neighborhoods can be very rewarding. This is a huge advantage that print  advertising  has over online  advertising . Full-color brochures work wonderfully at meetings and events. There are quite a number of customers that do not have access to the World Wide Web. Sending out brochures to existing ones keeps them in touch with happenings in the business. Another area where it is advisable to use brochures would be on cold calling.

Through print media specific areas of business can receive direct mail and therefore ensure maximum turnover. Marketers can make constructive use of both options to make it work in their favor. Depending on your type of business, careful budget planning that includes all aspects of marketing strategies should be made. In this way you will not lose out and reap the highest benefit of the market. This is after all what marketing success stories are all about; skillful and cost-effective  advertising  campaigns.

Mobile Advertising – Integral Part of Any Marketing Campaign

Mobile advertising is advertising through mobile phones or other devices like iPad. An integral part of any advertising campaign, mobile advertising is fast gaining popularity due to its quick, wider reach and its potential to track the effectiveness of a campaign. As the number of mobile users across the world continues to surge (studies show that the trend is likely to continue for several years), mobile media is evolving rapidly. Apart from simple mobile phones, smart phones based on Wi Fi or Wimax have also emerged as a popular means of promoting products and sending out social messages.

Forms of Mobile Advertising

Mobile advertising is done in several forms but the most common one is banner ads of varied sizes. Mobile web banner or web poster ads appear on the top of a page or bottom of a mobile screen. Another very popular form of mobile ads is the SMS advertising which contributes significantly to the global mobile marketing revenues. Other forms of cell phone advertising include MMS advertising, advertising within mobile games, videos or in-application ads which appear when an application is being loaded or before it is loaded. Another advantage of this mode of advertising is that its effectiveness can be measured in a variety of ways, such as on the basis of number of view and clicks. A recent introduction is interactive ads, which allows mobile users to interact with the advertiser.

Importance of Mobile Advertising

Mobile advertising is likely to emerge as the necessary driver for the development and commercialization of the mobile internet. It is an important tool for monetizing mobile content and applications. However, an effective cell phone advertising campaign can only be developed if the mobile phone operators, handset vendors, content providers, application developers and advertisers collaborate effectively. So, it must be taken up while taking into consideration the variety of handsets available in the market, their different screen sizes and support technologies.

The high potential of cell phone ad has seen a proliferation of advertising networks that provide the necessary infrastructure for developing mobile ads of various types that suit the specifications and requirements of advertisers. These companies provide their clients with a Software Development Kit or SDK to include mobile ads in the applications for a mobile phone.

Online Advertising

 Advertising  has moved much beyond the levels of print and point of contact  advertising . Today one of the world’s most effective  advertising  techniques is online  advertising . With the unparalleled rise in the World Wide Web, not only has it become one of the most targeted sections of  advertising , but at the same time it is also the most cost effective  advertising  process in the world.

Categories of online  advertising  could include such systems as banner ads, email marketing,  advertising  networks, online classified  advertising  and many other techniques. The procedures are simple, they are quick and the results are easily visible.

The greatest benefit of online  advertising  is that it knows no time and space boundaries. It is visible to anyone at anytime and geographical boundaries are no longer applicable. Another great advantage is that they can be targeted to specific groups or a relevant audience. Certain keywords will bring up the advertisements on the requisite pages, thus ensuring that you catch the eyeballs of people who are looking for similar content.

Google, due to its commanding position in the search engine world, is used as the benchmark for all  advertising  techniques and marketing strategies. If a company manages to do well with its Google  advertising , then it is guaranteed that the same techniques will achieve good results on other search engines also.

Google’s AdWords is one of the most basic systems of  advertising  on their search network. The AdWords reach only interested customers, since the ads pop-up only on relevant search pages. You can also reduce  advertising  costs tremendously since these are not very high priced ads. You can also alter them as and when needed, and judging from the evaluation charts you can make informed marketing decisions.

Online  advertising , especially banner  advertising  or ads on various sites should not be judged on the basis of the number of click throughs. An advertisement’s efficacy cannot be calculated according to the instantaneous results it generates. There is a great deal of recall value attached to ads, and similar to print media or TV advertisements, the results normally become evident only later. However what is essential is the placing of the advertisement, since the significance of the page it appears on is what determines the focus of the ad.

Over 13.6 billion searches take place in one month in the US alone. Out of these 9 billion of those searches are on Google. Hence the importance of Google as the main  advertising  destination cannot be underplayed. Every SEM company worth its salt will target Google searches for optimization, and online  advertising  companies will target their ads towards the 9 billion searches every month. Thus Google promotion packages are an inherent segment of every  advertising  strategy. These include not only  advertising  on Google search engines, using the specialized techniques developed by Google, but also  advertising  on other classified advertisement networks and directory listing sites which are ranked high on the search engine lists.

Online  Advertising  includes search engine marketing with Google AdWords, Yahoo SM and Microsoft Adcenter; it also includes buying banners from CPM ad networks as well as social media marketing.

Advertising Effectiveness Trends, a Small Survey

In the day to day running of my business, I am discussing marketing strategies with business owners and marketing managers on a daily basis. If you can earn their trust, then they will be very candid with you, especially if you can help them without trying to sell them something.

What resulted from this were some startling admissions that I did not expect. This had me thinking, it can cost an awful lot, especially for the small to medium business owner, to spend money on good market research. So I wondered what the results would look like after a few months if I were to record the marketing success and failure stories after each visit.

I broke this down into respective industries to give more meaning to the results, and also, if available, lend the reasons to these successes and failures. Now I have decided that three month periods will do for data collection as years of research in marketing becomes outdated by the time it is published in the forever increasing and changing monster that is the modern market place. Always ensure research is current and relevant.

Although some of you may want to see raw data, a summary of my finding is all I am going to share in this article sorry! Please take into account that the sample number is in the hundreds, but certainly not in the thousands. The value of this research comes from the honesty of small to medium sized business owners, and the fact they have usually spent the time to talk about these things in detail.

Here are some general trends that I have found;

o Newspaper and radio advertising return on investment continues to decline rapidly.

o The second most effective form of advertising was word of mouth referrals.

o The most effective form tended to be anything unique, e.g. logo and advertisement placement in unexpected places.

o Advertising on product giveaways tends to have a life span of one week, i.e. a company logo on a free pen typically brings in no new revenue one week after it has been given away.

o Advertising discounts were not as effective at getting people through the door as advertising something new.

o Customer loyalty increased with free giveaways, but not so much with advertised discounts.

o Most business owners were dissatisfied with the follow up frequency of advertising sales reps, i.e. after an initial advertising campaign, contact is not made until after an unacceptable length of time.

To bring relevance to these results, one must take into account that this is a small city (about 122,000) and has a large rural support base in outlying areas. These trends show that a need to provide innovative and well maintained advertising service is apparent in this city. Perhaps this is the same elsewhere.

There were some other interesting facts, but these seven findings had the most valid results statistically. If in the future, some other trends become overwhelmingly evident, then I will revise this article.

What Online Advertising Options Are Right for You?

Advertising Options:

Offline advertising has so many outlets that we are all familiar with. It’s easy to understand the differences between TV and Billboard or Newspaper versus magazine, but when you want to advertise in the digital space, the spectrum really gets broad and the pricing differences can be tremendous. I want to explain a few channels where you could digitally advertise that can give you very good returns. The main question is who are you trying to reach?

Who are you trying to reach?

This is a quick one and it’s totally up to you. It is the first question you should ask yourself when thinking about advertising on the Internet. Once you have that figured out, here are a few options that will help you boost your online brand.

Social Media Advertising:

Social media advertising is a great place for small to mid-sized companies to test the waters. Advertising on Facebook, LinkedIn or Twitter are an excellent way to target the very specific audience you are looking to reach. Here is a list of reasons social media advertising is a great place to start: It’s inexpensive On some channels you can spend as little as $5.00 per day It’s familiar You are probably amongst the 600 million people on Facebook, so when you advertise there, you know where your ad is going. It’s highly targeted: On LinkedIn you can target company size, position at the company, rank in the company and of course the area where your target lives – the options are vast. It’s Flexible: If you find that you are talking to the wrong audience, you can make real-time changes to your advertising plan and budget. It has great analytics: You may figure out that your target audience is not men ages 34 – 55 but actually women ages 25 – 30. It’s all in the analytics.

Contextual Advertising:

Between Google, Bing and Yahoo!, you have a lot of options. It’s amazing how targeted you can be with your marketing in search. Not all of the services are offered by all of the channels but a mix with all three can get you: Keyword Advertising: This is the basic function of advertising on any of these channels. Advertising using keywords needs a bit of massaging but it is a great way to target those who are looking for exactly what you are selling.

Highly Geo-targeted options:

You want to advertise to only the people in the neighborhood within 10 miles from your storefront? No problem. Behavioral Targeting: Yahoo! offers this function. This means you can target anyone on the Yahoo! channel who are showing certain behaviors online. For example, if the user is looking at shoe stores online, you can slip your ad in front of them for a special on shoes. Retargeting: This form of advertising offers your business a way to target the user after they have visited your website. You enter a piece of code on the page you want to target and serve ads that are built for that page – after they leave your site.

Mobile Advertising:

Typically mobile is a pay-per-click method of advertising with a comparatively good click-through rate. Mobile advertising is often displayed on games for mobile devices but that doesn’t mean that the CEO of a major company doesn’t enjoy the free version of Words with Friends. Mobile advertising offers: Mobility: Advertising on mobile devices gives you an outlet to put your brand in the hand of a broad audience. Great Branding Opportunities: Videos are often displayed on mobile devices and give you the ability to grab someone’s attention that is standing in line or waiting for a train. The message may not be super timely but it’s one more touch point to let them know you are here. A Broad Reach: Because at the moment, it is very expensive to really geotarget to a micro level, mobile is better for those who want a vast area such as the state where your business offices are located. This broad reach is a great option because the prices for such broad targeting are traditionally less expensive.

Overall, there are plenty of options for targeting your audience online – choosing the right one for you is mainly determined by the simple question. Who do you want to reach? Get that answered and market your company where everyone is hanging our.

What is Product Advertising?

Product  advertising  is a simple idea on paper; but like most things which appear simple at first blush, it can be an incredibly complex one in practice. The idea behind product  advertising  needs no explanation – it is simply presenting a product in the hopes of generating consumer interest. Where things become thornier is when it comes to deciding what benefit the product has to offer and to whom. Identifying a target market and finding the best way to reach these consumers can be challenging in itself. Not every media is ideal for getting your marketing message across to every audience.

The answer to how best to reach the target market often begins with a careful consideration of the product itself; who will use this product’ What are these people most likely to consider the biggest advantages of this product? From this, one can often decide on a strategy in terms of which media will provide their product advertisement which will make an impact on the largest number of consumers within this market, as well as helping to begin coming up with ideas on how to present the product as something which will improve the lives of these consumers.

Along with media placements which will be more likely to directly speak to the target market in question, most successful product  advertising  campaigns will also include  advertising  placements in media which reaches a general audience. After all, no matter how specialized of a niche market you are dealing with, these consumers also watch television; listen to the radio and so on.

Product  advertising  is something which can be so complex that most companies find it useful to engage the services of a marketing or  advertising  agency to handle the work of reaching the consumer. The company can then devote their resources elsewhere, while reaping the benefit of having  advertising  professionals on their side; professionals who know how to speak to consumers and get the company’s message across and have extensive experience in using various forms of media to make a favorable impression on consumers. This is a more cost effective model of product  advertising  for the product manufacturer and permits them to focus on their product and on serving the needs of their customer base.

Most Effective & Inexpensive Form of Advertising

Through the years, inflatable  advertising  has proven to be an extremely efficient and attractive way to draw attention and acquire brand recognition. No longer does your mascot or brand logo need to be restricted to the flat and boring 2D plain of everyday  advertising .

By translating your concept to the inflatable form, your idea immediately gets the 3D puff of life and presence right before your eyes. There are now various companies that help transform the  advertising  idea you have in mind into an inflatable  advertising  campaign, by using high quality materials to make your vision come alive.

Inflatable products are of various kinds, such as Giant Inflatables, Inflatable Golf Packages, Inflatable costumes, Inflatable Tents, Holiday Inflatables, and such like.

For all practical purposes, inflatables are a very efficient and cost effective way to get across your message to your target audience with a solid force that will grab the attention of your potential customer almost immediately. Inflatable  advertising  is used to increase business and obtain a lot more attention, as compared to almost all other kinds of  advertising  methods. What’s more it is quite inexpensive!

 Advertising  inflatable products have come to be an excellent marketing tool for various kinds of venues, whether for high transfer business or for outdoor events. Over the years, innumerable companies have unanimously selected these inflatables as a hugely successful marketing tool.

For example,  advertising  balloons have become a highly cost effective means to get across your ideas. Imagine an idea of yours, or a brand logo imprinted on a giant sized Inflatable Balloon floating slowly in the sky. They can attract attention from miles away! Giant inflatables and  advertising  balloons create an excitement hard to duplicate, and that helps in creating a receptive mind among your customers.

Inflatable balloons, helium blimps and  advertising  inflatables, they come in all kind of different shapes and sizes, in order to attract the attention of customers. Different kinds of  advertising  balloons have the capability of attracting different prospects. Of course, it does depend upon your product too.

All you need to figure out is how to place them at strategic points in order to make your brands stand apart, and have customers completely infatuated by them.

To put it simply, the effectiveness of  advertising  inflatables lies in the statement, ‘when the balloon soars high, the sales dance up higher.’

People keep changing their preferences, and now it seems they are looking for something new. Something special! Inflatable marketing is just the tool of  advertising  to grab onto their attention. Surely, you must have come across various popular sports and caught the glimpse of colorful  advertising  balloons soaring high in the sky above. It is eye catching, largely interesting and incredibly cost effective. Most importantly, it is very innovative.

Inflatable marketing strives at making your product successful and stand out. Be pioneering, be smart and use Inflatable marketing. It is the next best thing among  advertising  solutions.